Topic
Event Marketing
Stay updated with what’s hot and what’s not in the world of event marketing.
117 articles
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The problem with event lead capture (and 4 steps to fix it)
At any sponsored event, the leads you get (and the shape you get them in) are at the organizer's mercy. Follow these 4 simple steps to take back control of your lead capture flow.
25 Aug 2026
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12 Best Speaker Management Software for B2B Event Teams
Compare 12 speaker management tools across portal branding and customization, task and asset collection automation, and lead capture with CRM sync. Each entry covers what the platform does well for B2B event teams, where it has gaps, pricing, and the specific team situation it fits best.
10 Aug 2026
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The compounding event advantage you can only build by starting now
Some event programs grow. Others compound. The difference widens with every event you run, and it starts with a decision most teams don't realize they need to make.
8 Jul 2026
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Four signs your event platform's AI is the real deal
If feature-layer AI is about speed, agentic AI is about unlocking a different way of working for event teams. What does that look like when the rubber meets the road?
8 Jul 2026
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What your event platform isn't telling you about its AI features
There are two ways to approach AI in events today. You should know which path your events platform is taking.
8 Jul 2026
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The event influence signal your CRM can't see
Event influence is larger than data can show. The signals you get are rich and full of context. Why doesn't that translate to dashboards, and what does your event platform have to do with all of it?
7 Jul 2026
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The job no event marketer signed up for
Ask most event marketers what drew them to the field. Then ask them what they did last Tuesday. The answers raely match, and the reason might not be obvious.
7 Jul 2026
The human cost of B2B event marketing
The room is full. Everyone else is celebrating, but you're somewhere between exhaustion and dread. What is the human cost of running an event, and do you have to pay it?
7 Jul 2026
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The Definitive Claude Code Plugin for Event Marketers
A free claude plugin with 10 claude skills that event marketers can install and use right away for venue research, sponsor research, budget planning and more.
19 May 2026
14 Best Event Check-In Software for B2B Event Teams
Evaluates 14 tools across check-in speed and queue management, badge design flexibility, and hardware reliability. Each entry covers what the tool does well, where it has gaps, and the specific team or event type it fits best.
30 Mar 2026
8 Best Mobile Event Apps for B2B Conferences and Summits
Top 8 mobile event apps in 2026, compared on the aspects that shape B2B conference outcomes: branding control, CRM integration, engagement tools, and post-event reporting. Pick the one that fits how your team actually runs events.
19 Mar 2026
The Reason Your Event Brand Breaks at Scale and What To Do About It
Event brand drift isn’t a “brand guidelines” problem. It’s an operations problem across tools, vendors, and handoffs. See where your brand breaks across the event lifecycle and how to make “on brand” the default.
3 Mar 2026
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Zuddl’s Q4’25 Events Roundup: From Vegas to London
From Vegas to London—see what industry events we're headed to in Q4'25. Come say hi and see Zuddl in action.
31 Oct 2025
Event ROI for Lean Teams: How to Prove Value When You're Short on Time and Budget
Learn how to track and prove event ROI fast—without a big team or budget. Smart Tips for Lean Teams Using Event Management Software for Smaller Conferences.
14 Aug 2025
Precision at Scale: Inside Zillow’s Playbook for Running Hundreds of Events
Catch this quick summary of Karen Hartline and Stephanie Christensen’s insightful session at CEMA Summit 2025.
8 Aug 2025
How Can Event Management Software Help B2B2C Companies for Their B2B Events?
Discover how event management software for B2B2C companies streamlines B2B event planning, boosts engagement, and delivers data-driven results for better ROI.
2 May 2025
The 8 Must-Attend Event Marketing & Planning Conferences for 2025
The ultimate list of 2025’s top event marketing and planning conferences for event pros. Learn, network, and grow your event marketing expertise.
11 Apr 2025
How Event Management Software Helps in Pre-Event Marketing
Discover how event management software streamlines pre-event marketing with CRM integration, personalized campaigns, and real-time analytics.
3 Apr 2025
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The Zuddl W50 Award Winners [2025 Edition]
Meet the 50 exceptional women honored with our first-ever Zuddl W50 award for redefining the future of B2B events in 2025.
3 Apr 2025
How Can Technology Help with Event Planning?
31 Jan 2025
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4 Steps for creating blog content from association events
Make the most of your association events by incorporating event content into your organization’s blog. Use these tips to develop a strategic blog approach.
31 Jul 2024
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Skip the guesswork: Proven follow-up actions after your next virtual event
Score big on post-virtual event engagement by leveraging CRM data, tailoring communications with session insights, and executing rapid, targeted follow-ups for a winning strategy!
23 May 2024
Reaching your target audience: 5 tips for your organization
Want to run more focused, personalized marketing campaigns? Learn how your business or organization can properly analyze and reach its target audience.
2 May 2024
5 AI tools every event marketer should add to their toolkit
No BS - just 5 dope AI tools that can streamline your event marketing tasks.
25 Apr 2024
18+ survey questions to gather Input from event volunteers
Asking the right questions can help you improve the event volunteer experience. Use these event volunteer survey questions to boost volunteer satisfaction.
11 Apr 2024
Feature highlight: Tools to enhance your event management experience
Empower your event management journey with Zuddl's innovative tools, designed to put you in control and transform attendee experiences. Elevate your events with unparalleled flexibility and efficiency.
5 Apr 2024
Instant engagement: How mobile devices can transform events
Explore the transformative power of mobile apps in event marketing, from boosting attendee participation to offering unparalleled convenience,
28 Mar 2024
5 game-changing strategies to power up your B2B webinars
Unveil five game-changing strategies to supercharge your B2B webinars, ensuring they captivate, engage, and convert like never before.
21 Mar 2024
Maximize your event content: A 5-step guide to success
Revitalize your event's content with actionable tips on crafting and distributing engaging, bite-sized gems that capture and extend audience engagement.
7 Mar 2024
How to make the most of B2B Marketing Exchange (#B2BMX) 2024
Heading to B2BMX 2024? Maximize your experience at B2BMX 2024 with these epic sessions, speakers and networking opportunities!
20 Feb 2024
Zuddl X Parmonic - Get the most out of your event content with AI!
Slash content creation time and costs while boosting your B2B event's reach with Zuddl and Parmonic's integration. Transform your event videos into captivating marketing moments, blog posts, and more in record time!
13 Feb 2024
5 straight-up wicked hacks to get more out of your events
Explore actionable strategies to enhance your event's impact, from crafting engaging experiences to effective follow-up
8 Feb 2024
Access and inclusivity: Inside the event marketers' strategy for 2024
Discover how you can make your events more inclusive and accessible in 2024, from adaptive registration processes to selecting diverse, accommodating venues.
25 Jan 2024
Decoding the modern events team: 3 key insights from the front lines
Explore the changing dynamics of event teams and the key roles that drive success in today's event marketing, guided by insights from industry experts.
18 Jan 2024
3 tactics from EverAfter to get 18% more demo bookings from a conference
Here’s how EverAfter drove 18% more demo bookings and 60% more website traffic from their debut virtual conference ‘Happily’.
27 Dec 2023
Start listening: How feedback drives conference success
To drive growth through conferences, your organization must constantly improve attendee experiences. Learn how attendee feedback can guide those improvements.
14 Dec 2023
Prioritizing inclusivity in association events: 3 tips
Inclusivity and DEI are increasingly crucial for organizations of all kinds. Learn how to incorporate inclusivity in your association’s event in this short guide.
4 Dec 2023
Fantastic B2B conferences and where to find them in 2024
If you're a B2B marketer, here are the events you should be attending in 2024.
30 Nov 2023
4 tips for involving sponsors in your association’s conference
Here are 4 ways to get sponsors involved at your conference to make the engagement mutually beneficial.
20 Nov 2023
Adding value to your association's events with your website
A strong web strategy can help your association increase event registration numbers and drive value for attendees. Use these expert tips.
20 Nov 2023
Improve customer profiles for event marketing: 5 strategies
Five strategies for building your customer profiles so you can take a data-driven approach to event marketing
15 Nov 2023
What to expect at KubeCon + CloudNativeCon North America 2023
From AI's role in the cloud-native community to the nuances of modern IT sustainability, here's what to expect at KubeCon + CloudNativeCon 2023.
2 Nov 2023
What to expect from Money 20/20 Vegas 2023
Money 20/20 Vegas 2023 promises a deep dive into the latest in fintech. Join industry frontrunners, experience groundbreaking innovations, and be part of the conversations shaping tomorrow's finance world.
19 Oct 2023
4 best practices to connect with attendees after the conference
After your association’s event is over, you need the right strategies to keep attendees actively engaged. Explore these top tips to retain their interest.
10 Oct 2023
What to expect at Insuretech Vegas 2023
A short but succinct guide of what to expect at the conference.
3 Oct 2023
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98 badges and counting - our latest spoils from G2's Fall Grid® Report
From 65+ badges in summer, we're now 98 badges strong on G2! Here are the highlights from our wins in the G2 Grid® Report for Fall 2023.
14 Sept 2023
Oracle CloudWorld 2023 - What to expect
Thinking of checking out Oracle CloudWorld 2023 in Vegas? Here's what's in store.
12 Sept 2023
Dreamforce 2023: What to expect
Dreamforce 2023 promises a blend of business acumen, AI innovations, and A-list entertainment. In this article, we unpack the highlights.
7 Sept 2023
4 on-ground insights on B2B influencer marketing
How do you start off with influencer marketing in the B2B space? What are the key tactics to succeeding in it? This article has the answers.
5 Sept 2023
How to design stand-out email marketing campaigns for events
Email marketing is key to promoting upcoming events for your business or association. Learn some actionable tips for creating stand-out email campaigns.
1 Sept 2023
4 event marketing tales and tips from the trenches
There's no better teacher than experience. That's why we've compiled four invaluable takeaways from an event marketing veteran.
29 Aug 2023
Google Cloud Next 2023: What to expect
Discover the buzz around Google Cloud Next 2023: A hotspot for event marketers seeking the latest in cloud tech.
24 Aug 2023
Stretching every dollar: Four hacks to mastering event budgets
Want to master event budgeting? Let Kimberly Wong from Paddle guide you with 4 proven strategies
17 Aug 2023
4 secrets to crafting successful virtual conferences
Drawing from her extensive experience and recent success with Unpacked - a virtual DevOps conference - Hillary Foster, Global Events Leader at Cloudsmith shares key insights on running successful virtual conferences.
20 Jul 2023
AWS Summit New York 2023: What to expect
Wondering if you should attend AWS Summit New York 2023? This article can help you make up your mind.
11 Jul 2023
Run better B2B webinars with these 3 tips
Want to run webinars that truly drive value for your attendees while driving results for your business? These 3 golden tips from Aarthisri Srinivasan, Events Marketer, Sprinto, are for you.
6 Jul 2023
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Webinar dry run: Essential items for your checklist
The success of a webinar hinges on careful planning and execution. One essential step that often goes overlooked is the dry run. In this piece, learn how to conduct a dry run effectively.
29 Jun 2023
Mastering event marketing: 4 proven strategies for success
Events provide a great opportunity to connect with your community and spread the word about your organization. Learn savvy event marketing tips in this guide.
26 Jun 2023
What to expect at Customer Contact Week - Las Vegas 2023
Wondering if you should attend CCW's 25th edition in Vegas next week? This article can help you decide!
15 Jun 2023
Optimizing your event registration page: 4 tips for success
Optimize your event registration page and form with these four tips.
14 Jun 2023
5 hacks to better collaboration with your internal stakeholders
Internal collaboration isn't easy, but it's super important for event success. These 5 expert tips can help you collaborate better with your internal stakeholders!
13 Jun 2023
How to write a webinar abstract in 3 steps (with examples)
A webinar abstract can make or break the success of an event. Here's how to write a good one.
5 Jun 2023
Evaluating your event's impact: 3 types of key metrics
Events are helpful for organizations seeking to increase visibility and conversions. Learn more about measuring the impact of your events in this guide.
30 May 2023
Is Forrester's 2023 B2B Summit really worth your time?
Join Forrester's B2B Summit North America 2023 for all the strategies and insights you need to thrive in an ever-changing business landscape.
29 May 2023
5 ways to completely ruin your webinar
Learn the common pitfalls marketers usually face when organizing a webinar, and get solutions to give your webinars the greatest chance for success.
25 May 2023
4 insider tips on running better virtual B2B conferences
In this post, we’ll look at 4 on-ground insights from Varun Singh, Head of Marketing, Rocketlane, who spearheaded the world’s first global customer onboarding conference, Propel.
18 May 2023
Is ChatGPT the B2B event marketer’s new BFF?
How helpful is ChatGPT really in expanding the scope and impact of B2B event marketing? Does it live up to the hype? We put it to the test.
16 May 2023
Decoding the deminar phenomenon
In this blog post, we explore the concept of deminars, highlight their unique features, and suggest some use cases for event marketers looking to implement this format.
9 May 2023
4 ways to maximize on-demand virtual event content
Learn 4 proven strategies that B2B event marketers can use to drive long-term ROI.
24 Apr 2023
How to create the right event mix for associations
Learn how to create a balance of virtual, hybrid, and in-person events for your association
20 Apr 2023
G2 Spring 2023 Awards: Zuddl in full bloom across 8 categories
Zuddl has received 60+ new awards in the G2 Grid® Report for Spring 2023 including High Performer, Leader and Best Support across categories!
11 Apr 2023
How to maximize sales-marketing collaboration at each stage of your event
A step-by-step guide for sales-marketing collaboration at each stage of a B2B event, providing a clear and actionable roadmap for aligning efforts and boosting event sales.
6 Apr 2023
4 ways to grow and engage your community through events
If you're looking to take your community engagement to the next level, hosting events is the way to go. Here are 4 expert-backed tips to plan your community events program.
23 Mar 2023
4 ways to make your webinar registrants actually show up
Are you tired of hosting webinars that no one shows up to? Don't despair! With a few simple tweaks, you can boost your attendance.
14 Mar 2023
What to expect from Pavilion’s CMO Summit
The top 3 reasons why Pavilion's CMO Summit is a great event for marketers to attend this year.
7 Mar 2023
What to expect from Adobe Summit 2023
What can you expect at Adobe Summit 2023? Here are the top speakers, sessions and other perks that you can look forward to this year.
7 Mar 2023
4 expert hacks to build a solid event feedback loop
Want to setup a solid feedback mechanism for your event, but don't know where to start? These four expert hacks are just what you need!
2 Mar 2023
No one in the conference has swag(ger) like us: 10 tips to design the best swag kit
Tips on creating a swag kit so impressive they'll keep your business in the minds of other conference attendees long after the event is over.
28 Feb 2023
A 5-step guide to finding the right speakers for your webinar series
Pulling your hair out trying to find speakers for your webinar series? Fear not, my friend! This tactical guide is here to rescue you with five easy-peasy steps.
23 Feb 2023
How to maximize the ROI of your hybrid conference even after it's over
Learn how to keep the momentum and energy from your event going even after it ends.
22 Feb 2023
'High Impact Event Tech for 2023' panel: 3 top takeaways
Three intriguing takeaways from a panel about 'High tech, high impact: Event Technology' that featured our Co-founder and CTO, Vedha Sayyaparaju.
16 Feb 2023
Zuddl Ranks High at G2's Best Software Awards 2023
Zuddl has been named among the top 50 Marketing and Digital Advertising Products and the top 100 Fastest Growing Software Products on G2 at the Best Software Awards 2023
9 Feb 2023
7 factors to consider while choosing the right marketing conferences to attend in 2023
So many events, so little time - so which ones are most worthwhile to attend? Which ones will drive the most ROI? This guide helps you breakdown how to choose among the many.
1 Feb 2023
How to generate pipeline by hosting the right type of events
B2B marketers need to approach events as a lever for long-term revenue growth instead of solely delivering on short-term MQL goals. Here's how to use different event formats to influence conversion throughout the funnel and generate revenue.
25 Jan 2023
5 ways to map events to your marketing funnel
Unlock the full potential of your events with these 5 expert hacks for seamlessly mapping them to your marketing funnel. These tips will elevate your event marketing strategy and drive conversions.
17 Jan 2023
Books and podcasts that every B2B event marketer should check out
Wondering where to find inspiring, insightful and expert B2B marketing content? We've curated a list of popular B2B books and podcasts that you're sure to love!
10 Jan 2023
Best B2B marketing conferences to attend in 2023
If you're a B2B marketer, here are the events you should be attending in 2023.
5 Jan 2023
The Future of B2B Events in 2023
Wondering how B2B events are going to be like in 2023? This article has some experts insights from our recent webinar on the future of B2B events in 2023.
27 Dec 2022
How to build an agenda: 8 proven tips to make your user conference memorable
A user conference agenda needs to be a careful balance of activities that deliver value for customers and the company. These 8 tips will tell you how to get it exactly right.
30 Nov 2022
Team Zuddl’s Experience at IMEX America 2022
We've shared our on-ground learnings and tips based on our experience of attending IMEX 2022 to help you prepare for any large-scale conference!
18 Oct 2022
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How communities are helping businesses to scale up
Find out how people and business organizations leverage communities, and how communities can help engage customers in order to drive long-term growth.
11 Oct 2022
Set up your marketing function for success with Fuel & Engine
Earlier this year, marketing leaders Emily Kramer and Ketan Pandit discussed fuel and engine, and how to pair them right to get the perfect marketing function. This article has the important highlights from their chat.
22 Sept 2022
4 marketing lessons from our chat with Dave Dabbah
Here are 4 marketing lessons you'll love from our recent webinar with Dave Dabbah, CMO of Robocorp
1 Sept 2022
6 Simple Ways to Enhance Your Virtual Event Branding
Virtual events are an effective way to reach new prospects, engage (and re-engage) existing ones, increase conversions, and track results. They're also easier to organize, are less expensive, and are more accessible to attendees than traditional in-person events.
23 Aug 2021
8 Ways to Get More Attendees and Boost Virtual Event Engagement
In the digital realm, attracting and retaining an audience's attention is a major obstacle when it comes to hosting a successful virtual event. The initial hurdle is getting your target audience to register and attend your event. To overcome this challenge, consider these 8 steps to increase virtual event registration and engagement for your business, agency, or association.
12 Jul 2021
Track virtual event success with this in-depth guide to event strategy
The most successful events set clear goals and build a path in which steps can be taken to achieve them. The key is to have a strong vision and simultaneously make sure that you do right by your audience.
8 May 2021