How to manage internal stakeholders around B2B events

If it takes a village to raise a child, then it’s safe to say it takes an entire company to host a successful B2B event. This would include sales, operations, leadership and customer success, just to name a few.

But getting buy-in from internal stakeholders is, let’s just say it, not easy.

Each stakeholder has a different influence and role within the company; each has wildly different goals and needs. And they can be either a headache or a major source of help in hitting your targets.

Your event success depends on how you engage, influence, and build your working relationships with them. Managing internal stakeholders successfully requires a high level of tact and savvy.

In this webinar, Ashley Maurus, Director of Experience Marketing at Quantum Metric talks about navigating how to work with internal stakeholders around events - the good, the bad, and the ugly.

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