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Tech-ing it easy : Leveraging event tech tools to deliver best-in-class event and webinar experiences

24 August 2023

At the heart of every great event and webinar is a solid partnership between an event marketer and technology. Now, as technology evolves, so do the strategies and tools available to marketers.

The challenge?

Upskilling oneself to be able to leverage these advancements and craft experiences that resonate with the ever-evolving attendees.

Now, imagine having a philosopher and friend who has done this for over 25 years.

Meet Sharyn Fitzpatrick (VEMM, TMEP), Events Marketing Manager at Sysdig, and our upcoming guest speaker on Event Heroes. With a lasting career that has seen the twists and turns in the world of events and webinars, Sharyn has many stories to tell and wisdom to share. Fondly known as the ‘Webinar Chick’, Sharyn is a certified event technologist.

She has also been named one of the top 55 events technologists in the world.

In this webinar, she shares a never-before masterclass on channeling technology to run events and webinars that work for you, your speakers, as well as your attendees.

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

Key takeaways

  • A quarter-century in event marketing: Sharyn's tales from the trenches

  • Event marketers and event technology: the equation

  • Live vs. on-demand: making the choice that fits

  • A peek into Sysdig's event and webinar strategy

  • Staying agile: How event marketers can retain their edge

Speakers

  • Sharyn Fitzpatrick

  • Ketan Pandit