Mapping events to your marketing funnel

Events have evolved from a simple gathering of people to complex agenda driven multi-format programs now. Every B2B marketer is looking to optimize event spends with ROI. And it all begins with choosing the right format for your event. Should it be a virtual event or a webinar? Does your in-person event need to be hybrid?

There’s no easy answer as there’s no one-size-fits-all.

But in this conversation with Kelsey Taylor, Event marketer at Vanta, you’ll get the guidance you need to confidently choose the best event format(s) for your next event.

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.