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Event Marketers Week 2026Sep 29 – 30, 2026Free Virtual EventGrab your spot

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The secret to fast growing communities - Engagement and the role of events

16 March 2023 · 40 mins

If you’ve been reading about how the future of B2B business is community, you’re reading the right stuff.

In today’s day and age, B2B professionals consider communities to be sacred spaces; trusted inner circles where they can learn and grow, keep up with current trends, and receive sincere feedback and solutions to real-world problems.

To learn more about the growth of communities and the role of events in their growth journey, we got an exclusive inside perspective from Asher Mathew, Co-founder & CEO of Partnership Leaders - a community for partnership professionals.

Prefer reading to watching? Click here for a blog post that unpacks the webinar's essential insights.

Key takeaways

  • How have communities evolved over the past 5 years?

  • How to foster healthy engagement in a B2B community?

  • How should one build the event mix for communities?

  • Are there specific success metrics for community events?

Speakers

  • Asher Mathew

  • Ketan Pandit