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Event Marketers Week 2026Sep 29 – 30, 2026Free Virtual EventGrab your spot

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Virtual & hybrid events - success mantra for 2022?

2 February 2022

2022 is here and it's safe to say virtual presence has become a way of life.

The likelihood of things returning to exactly how they were is doubtful, especially in the case of events.

The merits of face-to-face events will never fade away, but ignoring a virtual event roadmap in 2022 could lead to many lost opportunities.

Virtual events have been capable of helping organizers reach their potential audiences beyond borders at lesser costs and a faster pace. But just like any in-person event, virtual events require the right execution strategy to drive maximum registrations, engage your attendees, deliver memorable experiences and get you the best return on events.

Key takeaways

  • Doing away with the “One-Size-Fits-All” approach to event strategy.

  • Choosing the right audience for your events

  • Creating smaller groups for personalized experience.

  • Tips to deliver content that your audience will love

  • A handy virtual event checklist you can take back with you

Speakers

  • BJ Singh

  • Vedha Sayyaparaju